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Members training with barbells in the B-Strong studio

Owner, Founder & Head Coach

MeetJulia.

Nearly three decades in health and fitness, more than a thousand local people coached, and a stubborn conviction that the right room changes everything.

  • Head PT & founder
  • Trained figure competitor
  • Mentors every coach here
Julia training with a barbell
Julia competing on stage in trained figure in 2022
Julia training with dumbbells

Her story

The coach who
built the place

Julia opened the Swinton premises in 2020 after more than three decades coaching people across South Yorkshire. The idea was simple and slightly stubborn: build the gym she kept wishing existed. Private, properly equipped, and staffed by coaches who actually coach.

In 2022 she ticked off a long-standing personal ambition and competed in trained figure, coming away with two firsts, a second, and third place at the British Finals. She came back with a great deal more expertise for the people she trains.

More than a thousand local people have now trained with her. A fair few of them arrived convinced they were a lost cause.

Specialising in

Muscle growth & definition
Changing body composition
Educating others on effective training technique
Mentoring PTs to a higher level

The route here

How it happened

1990s

Into the industry

Julia starts coaching, and spends the next three decades working with people across South Yorkshire — most of them not athletes, most of them nervous.

2020

B-Strong opens

The Swinton Bridge Workshops premises open: a private gym closed to the public, with a fully equipped studio alongside it.

2022

On stage

Julia competes in trained figure, taking two firsts, a second, and third place at the British Finals — and brings a great deal more expertise back to her clients.

Today

A team, not a solo act

An all-female coaching team, each personally mentored by Julia, and more than a thousand local people coached.

PT Mentoring

Coaching the
coaches

A personal training qualification teaches you enough to be safe. It does not teach you how to actually change somebody's body, how to talk to a person who is frightened of the room they are standing in, or how to keep somebody going through a bad month.

Julia mentors qualified personal trainers through exactly that gap. Every coach on the B-Strong team has been through it, which is why the standard of coaching is consistent whoever you end up training with.

If you are a qualified PT who wants to be considerably better at the job, get in touch — mentoring places are limited and taken on individually.

Strength graffiti mural in the B-Strong gym

Ready when you are

Have a word with Julia

Consultations are free and there is no obligation at the end of one. Tell her where you're at and she'll tell you honestly what she thinks.